National Stand of Ukraine at ITB Berlin 2026

Ukraine is represented at the exhibition by a national consolidated stand under the slogan "Let’s Plan Ukraine"—an invitation to the international tourism community to join in planning the future of tourism in Ukraine today.

The official opening of the Ukrainian stand took place during the exhibition with the participation of: Ministry for Communities and Territories Development of Ukraine, Tourism and Promotion Department of the Kyiv City State Administration, Lviv Tourism Office, Department of Sports, Youth, and Tourism of the Lviv Regional State Administration, Department of City Marketing and Tourism of Vinnytsia, Vinnytsia Regional State Administration, Department of Socio-Economic Development and Strategic Planning of Chernivtsi, Association of Incoming Tour Operators of Ukraine, UHRA - Ukrainian Hotel & Resort Association, Ukrainian Horeca Cluster, Hutshub, Apartel

The Ukrainian stand was also visited by Kai Wegner, Governing Mayor of Berlin; Christoph Ploß, Federal Government Coordinator for the Maritime Economy and Tourism; Mario Tobias, CEO of Messe Berlin GmbH; and Gloria Guevara, President and CEO of the World Travel & Tourism Council. They expressed their support and solidarity.

ITB Berlin is one of the most global platforms where international partnerships, investment decisions, and future tourist routes are formed.

Ukraine's participation in the exhibition is an opportunity to be present within the global context. It allows for discussions regarding the losses caused by the war and the current state of life in the country, while also presenting a vision for the recovery and future development of tourism to the international community.

The State Agency for Tourism Development of Ukraine sincerely thanks the organizers of ITB Berlin and Messe Berlin GmbH for providing the exhibition space free of charge and for supporting Ukraine's participation.

The international solidarity of the tourism community today is a vital contribution to the future recovery of Ukraine.